• Product_placementDownload .TXT file Open in Data Desk ?Link
  • Methods: Comparing Two Groups, Nonparametric Methods
  • Source: Invented data
  • Number of Cases: 24
  • Story:

    The owner of a small organic food
    store was concerned about her sales of a specialty yogurt
    manufactured in Greece. As a result of increasing fuel
    costs, she recently had to increase its price. To help boost
    sales, she decided to place the product on a different shelf
    (near eye level for most consumers) and in a location near
    other popular international products. She kept track of
    sales (number of containers sold per week) for six months
    after she made the change.


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