The owner of a small organic food
store was concerned about her sales of a specialty yogurt
manufactured in Greece. As a result of increasing fuel
costs, she recently had to increase its price. To help boost
sales, she decided to place the product on a different shelf
(near eye level for most consumers) and in a location near
other popular international products. She kept track of
sales (number of containers sold per week) for six months
after she made the change.