#  Offer Type
#	Points offered either for Travel or Retail redemption
#
#  Enrollment
#	Was the customer required to enroll online to receive the points?
#
#  Aug_2017 to Apr_2018
#	Amount charged to the card each month
#
#  Opportunity Segment
#	Market segment analysis based on previous years average spending on the card
#
#  Industry Segment
#	Always Double Miles -- Customer spends primarily when receiving offer
#	Travel -- Spends primarily for travel
#	Retail -- Spends primarily for retail
#	Balanced -- Spends near market percentages across categories
#
#  Combined Segment
#	Combination of Opportunity and Industry Segments (eg 4T = Med High + Travel)
#
#  Spend Lift
#	Average of 3 post offer months (Feb-April) - average of 3 pre offer months (Aug-Oct)